The Only NEW Diana Ross Album (12/3/81)

THE DIANA ROSS PROJECT

This full-page ad ran in Jet magazine on December 3, 1981 — 35 years ago this week!

That week, Why Do Fools Fall In Love was sitting at #15 on the Billboard 200, and the title track was top 10 on the Billboard Hot 100.  These were Diana’s first releases under her blockbuster new contract with RCA Records, after spending nearly 20 years signed to Motown.

Note the bold text across the top of the ad: THE ONLY NEW DIANA ROSS ALBUM.  It’s a clear message from RCA to Motown, as the latter had just released its own All The Great Hits double-LP collection.  Not that RCA needed to worry about the competition — All The Great Hits peaked at a so-so #37, while Why Do Fools… went platinum and produced two major hit singles (the title track and “Mirror Mirror”).

Diana Ross Why Do Fools Fall In Love Ad

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